Packaging industry insights

How transit packaging can enhance your customer experience, and give your brand a much-needed boost

[fa icon="calendar'] Nov 14, 2017 1:50:41 PM / by Jason Poxon posted in Bespoke packaging, Retail packaging, Packaging, customer experience

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If you have ever had any doubts about the influence packaging can have on customer experience, then a study by Packaging Innovations revealed some results that you might find quite astonishing.

The study showed that not only does higher quality packaging increase the perceived value of the product inside, but it can even affect our perception of how a product smells or tastes. 

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Five ways to avoid damage to your packages - and customer experience - this christmas

[fa icon="calendar'] Oct 27, 2017 10:30:12 AM / by Scott Day posted in Packaging, Top Tips, Protecting your brand, Christmas, black Friday, customer experience, Damages

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With Christmas – and Black Friday and Cyber Monday – almost upon us, are you absolutely confident that you have everything in place to cope with the pressure of getting deliveries from your door to your customers on time, intact, and looking good?

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Is your business producing high levels of packaging waste?

[fa icon="calendar'] Oct 18, 2017 10:17:39 AM / by Matthew Botfield posted in Waste

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Producing high levels of packaging waste can be an indicator of inefficiencies, but when you’re running a busy packaging operation, it can sometimes be difficult to pinpoint exactly what those inefficiencies might be. 

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Are you missing opportunities to reduce your packaging costs?

[fa icon="calendar'] Sep 13, 2017 4:19:18 PM / by Scott Day posted in Reducing packaging costs, Top Tips

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When you’re in the thick of managing a busy packaging and logistics operation – coping with the seasonal peaks in demand, managing staff, handling new products that challenge your existing set-up, and so on – keeping on top of your packaging costs, too, can sometimes feel like an impossible task.  However, taking the time to review your packaging process on a regular basis can pay real dividends.

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Is your packaging waste costing the earth? Taxes, targets and how to reduce your packaging waste

[fa icon="calendar'] Sep 5, 2017 2:27:04 PM / by Matthew Botfield posted in Waste

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If you’re a business handling at least 50 tonnes of packaging material a year, or have a turnover of more than £2 million a year, then doubtless you will already be familiar with the costs of waste recycling and recovery.  And, looking at the UK packaging recycling and recovery figures, you are probably already doing a pretty good job.  But with more stringent targets on the horizon, and associated recycling, recovery and landfill costs ever-increasing, what more could you be doing to reduce the amount of packaging waste you produce while at the same time minimising your costs and giving your brand reputation a boost, too? 

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Are you using too much packaging?

[fa icon="calendar'] Aug 31, 2017 3:41:39 PM / by Andrew Smedley posted in Retail packaging, Protecting your brand, customer experience

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If you haven’t already come across the phenomenon of ‘unboxing’ chances are that sooner or later you will. What started out as information videos showing consumers what to expect when they unpacked their new purchase (usually a tech product) from its box has become a way for consumers to praise or disgrace online retailers.



While more and more online retailers are focusing efforts on creating unboxing experiences to enhance the purchasing experience, there are many who are still getting it wrong.

There are many factors that might contribute to a poor unboxing experience, such as the contents arriving broken, incomplete or just plain wrong. But an aspect that is getting increasing amounts of attention is the over use of packaging. A quick search on Twitter, using #toomuchpackaging reveals some interesting instances: 

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How digital print is changing the face of packaging

[fa icon="calendar'] Aug 17, 2017 3:38:30 PM / by Jason Poxon posted in Innovation, The future of packaging, packaging trends

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For some people, packaging just means cardboard boxes that they have to squeeze into their recycling bin. But to an ever-growing audience, packaging is becoming almost as important as the product it was designed to protect.

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Is your packaging process putting pressure on your delivery times?

[fa icon="calendar'] Jun 19, 2017 11:53:48 AM / by Scott Day posted in Speeding up your packaging line

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It can be frustrating when you know your production process should be more efficient than it is, but it can sometimes be difficult to put your finger on just where the issue lies.

If you are a manufacturer, you will probably have already looked at all the stages of the manufacture and assembly process to eliminate inefficiencies; or if you’re involved in logistics, you might have optimised all aspects of your picking processes and task allocation. You might even have already looked at elements of your packaging process.  But if your operation is still struggling with any of the following issues then it might be time to review your packaging process in full:

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Pack in the preparation: how to plan early for seasonal peaks

[fa icon="calendar'] May 31, 2017 2:08:19 PM / by John Garner posted in Retail packaging, Top Tips, Speeding up your packaging line, peak planning

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Are you all ready for the holiday season yet? Do you know what you’ll be packing and how you’re going to pack it?  Have you got capacity to cope with unplanned extras?

And no, the seasonal demand planning and packaging solutions we’re talking about don’t have anything to do with your beach towel, flip-flops and sun-cream or the straw donkey or inflatable shark you might need to find room for in your luggage on your way home. We’re talking about your preparations for a little later in the year.  While we’re still rubbing in the aftersun, talk will inevitably begin to turn to Christmas and the new kids on the block, Black Friday and Cyber Monday.

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Five ways eco-friendly packaging can help combat the plastic pollution plaguing our oceans

[fa icon="calendar'] May 23, 2017 12:02:24 PM / by Jason Poxon posted in Waste

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Did you know that more plastic was made in the first decade of the 21st Century than in the whole of the 20th Century?* It’s an alarming statistic, but when you stop to consider the amount of plastic we encounter in our daily lives, it perhaps becomes a little less surprising.

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