HOW DO YOU CARRY YOUR BRAND VALUES THROUGH YOUR CUSTOMERS FRONT DOOR?

As shoppers continue to reach for the mouse instead of stepping into the store, finding creative ways to impress your customers and deliver your brand experience in their home has never been more important. To achieve this, there are a number of challenges you need to overcome:
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DAMAGED PACKAGING

It’s not just the packaging that can be damaged by using low quality, poorly produced or badly thought out packaging; it’s your brand’s reputation too. A damaged, bent or torn package won’t impress anyone, especially your customers.

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CUSTOMER EXPERIENCE

Overusing packaging, outer boxes that are too big for the contents and packaging that doesn’t reflect the quality of the product inside, are just some of the things that cause a poor customer experience. This can reflect badly on your brand and stop customers coming back. With twice as many people telling others about a bad experience rather than a good one, it’s important to get your packaging right.

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EASE OF HANDLING

How easy your packaging is to handle, affects your customer’s view of your business and your brand. Customers are looking for packaging that is easy to open, dispose of or return. If your business isn’t meeting this needs, it will create a poor experience and a negative perception of your brand.

Download our whitepaper on streamlining your packaging
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SOLUTIONS TO WOW YOUR CUSTOMERS AND KEEP THEM COMING BACK

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MINIMISE DAMAGE

We understand that protecting your product will safeguard your brand. That’s why our packaging products and solutions are designed to provide effective protection for your goods to ensure they arrive looking their best. There are lots of protective packaging solutions available; our experts are here to help you find the right one for your business.

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IMPRESS YOUR CUSTOMERS

Choosing the right packaging for your product is a vital part of successfully delivering your brand experience direct to your customer’s home. Be sure to use packaging that reflects your brand and makes it stand out. This can include everything from bespoke packaging designs, digitally printed boxes, or custom printed materials the showcase your brand or marketing message. Our packaging experts will work with you to create a solution guaranteed to WOW your customers.

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MAKE IT EASY

Making it easy for your customer’s to handle your packaging might seem like a small thing but it can have a big impact on their experience with your brand. Using easy to open packaging is a good starting point; why delay the excitement of getting to your product. You should also use materials that are easy to dispose of and recycle, and make it easy to return goods. These are things every customer will silently thank you for.

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Antalis Packaging brings home the beer for Brewhive by delivering reduced costs and maximum protection

“We’re delighted with the outcome which has resulted in a 50% reduction in consumables costs for Brewhive by introducing the new cartons,” says Roper. “This has not only delivered considerable cost savings for us as a business, it has enabled us to pass on this saving to our customers in the form of more product promotions.”
Anna Roper, Marketing Manager at Brewhive

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