The word ‘bespoke’ is often followed by the words tailoring or kitchens; nice if you can afford it, but why bother when there are plenty of off-the-shelf options that do an equally good job.

While we might tend to equate ‘bespoke’ with luxury and expensive, when it comes to a choice between bespoke or off-the-shelf packaging, it’s a very different story altogether.

Of course, just as all kitchens, standard or bespoke, have cupboards and shelves, so too does all packaging offer protection to its contents. But that’s where the similarity ends. While opting for off-the-shelf packaging might seem like the most cost-effective option, delve a little deeper and you will discover hidden costs that could be eating away at your profitability. Far from being an expensive luxury, bespoke packaging is an investment that pays back in style.

Bespoke packaging: style over substance?

When it comes to bespoke packaging, there is no need to decide between style or substance, form or functionality, because it can be designed to achieve both. Designed to fit and provide protection exactly where it’s needed, bespoke packaging can also be printed and personalised in pretty much any way you like. In fact, bespoke packaging can be designed to address any packaging-related cost issue you can think of. Here are five of the most common:

1. Bespoke packaging to minimise damages and returns

Bespoke packaging designed to fit snugly around products keeps them securely in place and offers protection where it is most needed. That means orders are less likely to be damaged during   transit, resulting in fewer costly returns and happier customers who are more likely to go on to place another order.

2. Bespoke packaging to improve productivity

If the throughput of your packaging process is low that means your cost per pack is probably high. By designing packaging with ease of assembly in mind, such as crash-lock bottoms or self-seal closures, speed and efficiency can be significantly increased.

3. Bespoke packaging to reduce packaging materials

If your current packing set-up involves the need to fill lots of empty space with void fill, then that will mean associated costs in the purchasing, storing and using of those materials. Not only that, but the end user is also going to need to recycle or dispose of it. Bespoke packaging, if designed well, can eliminate the need for void fill altogether, reducing your materials bill, freeing up valuable warehouse space for more productive use, speeding up the packing process and reducing waste.

4. Bespoke packaging to cut transport costs

Because bespoke packaging can be designed to include fewer or lighter weight materials, pack sizes are smaller and weigh less than if generic packaging were to be used. Smaller packs maximise the amount of product that can be loaded onto a pallet, which can seriously reduce transport costs and reduce carbon footprint.

5. Bespoke packaging provides a better customer experience

Bespoke packaging can be as simple or extravagant as required, but there are a couple of basics that should always be considered to ensure that every customer experience is a good one: make it easy for the customer to return products and to dispose of or, preferably, recycle or re-use packaging. Beyond that, get as creative as you like with brand messaging, promotions and offers – all of which are possible with clever pack design and modern printing methods.

Ready to go bespoke? Get a free packaging assessment now.