Most mornings I like to have a quick browse over the latest headlines, and last Monday was no exception. Skimming through the latest news on the Mail Online, a certain article caught my eye involving a packaging mishap and a 24-piece dinner set. Working in the packaging industry, I often get stopped in my tracks when I see a ‘packaging’ headline. Reading through the article I could see there were some steps that could be taken to avoid this packaging mistake in the future.

Image from www.dailymail.co.uk

Couple received dinner set in 48 different boxes

A couple from Greater Manchester were shocked when they received a 24-piece dinner set in 48 different boxes, only to find that 5 items were broken. Mother-of-two Joanne Murphy was quoted as saying the delivery process was ‘ridiculous’ and ‘laughable’. She was also unhappy with the £50 delivery charge and the 14 day wait for the items.

Read the full article here

What are the implications of this packaging blunder?

  • High cost
  • Time to pack
  • Environmental impact
  • Poor customer experience
  • Paper is more of a void fill product and on its own may not provide adequate cushioning and protection of products
  • Packing one item per box means it can move around and easily get broken

What you should do differently to avoid this packaging mistake?

  • Wrap each product individually in a cushioning product such as Fillpak Stitched Pad, Bubblewrap, Foam or Geami WrapPak (Subject to pack analysis)
  • Pack more items in a box, using some form of space dividers that incorporate cushioning
  • Use a void fill such as the Fillpak Paper to fill the gaps left in the box

Antalis Packaging specialises in creating effective packaging solutions for a vast range of products, including kitchen ware. We have a dedicated team available to design bespoke solutions to ensure your products get from your warehouse and to your customers in perfect condition. To speak to one of our specialists, please call 0370 241 1466 or request a free packaging assessment below.