Online shopping continues to boom, with purchases made on the web increasing by 16% in 2016*. As shoppers continue to reach for the mouse, instead of stepping in to store, retailers must find new ways to impress customers and create the desired brand experience in the home. The best way to achieve this is by creating packaging solutions that WOW right from the minute the item arrives at their home.

So as a retailer, how do you do this? Here are our top packaging solutions to get you started.

Geami WrapPak

The Geami WrapPak is a marvellous packaging solution designed to create the ultimate unboxing experience. It offers an innovative wrapping solution using a combination of die cut kraft paper and tissue interleaf. A converter expands the die cut paper to a 3D honeycomb structure which interlocks to remove the need for tape. The result: a beautifully packaged product with advanced protection.

Custom printed greaseproof paper

Custom printed greaseproof paper is a unique and impactful way to protect your product and present it to customers. This versatile packaging solution can be used for interleaving, shielding and void-fill to protect items from dirt, moisture and grease. And with bespoke print included, you can also showcase your brand, message or seasonal promotion.

Bespoke pack designs

There’s no better way to make a lasting impression than creating an innovative pack design that truly showcases your brand and its products. Packaging materials can be combined to create a unique package, and bespoke box designs can also be developed to fit perfectly around your product. The latest technologies also make it possible to WOW your customers using options like digital print, augmented reality and personalisation. The possibilities are endless. Read ‘The packaging innovations you’ll see more of in 2017’ to learn more.

Printed tape

Printed tape is an easy and cost effective way to transform a simple box and get your messages across to your customers. Tape can be purchased pre-printed with your message, or you can opt for a tape creator that allows you to print your custom tape on demand.

What are your favourite eCommerce packaging ideas? Let us know in the comments below.

Need help WOW-ing your customers? Challenge us to create a unique packaging solution for your product. Leave your details via the link below and one of our experts will be in touch to discuss your ideas.

*source: IMRG ( https://www.imrg.org/media-and-comment/press-releases/uk-online-sales-in-2016/ )